Question

Adidas teams up with Spotify to create playlists that match your running speed.  Please review the below website.

http://www.dailymail.co.uk/sciencetech/article-3062238/Adidas-teams-Spotify-create-playlists-match-running-speed.html

1)    Why is this a good move for both Adidas and Spotify. Explain your answer.
2)    Since users who sign up get a seven day trial with Spotify Premium to sink to their Adidas Go app, do you think this will increase the number of people who sign-up for Spotify at $9.99 per month? List 3 reasons for why sign-ups will increase. And 3 reasons why they will not increase.
3)    If you’re a competitor of Spotify or Adidas, how would compete and counter this new partnership? Come up with a brief proposal, and explain how and why it will work?