Question
Customer surveys are often used as a form of control in many organizations. After reading the article in the reserve readings for this week (Barkai, O. (2013). The control process effectiveness: Organization versus customer. Journal of Business & Economics Research (Online), 11(8), n/a) what are some of the challenges with customer surveys as a form of an effective control?
see attached is the article.
minimum 200 words response.
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