Professional Communications

Write a four to five (4-5) paragraph form letter to potential customers on the range of services your 

business or organization can provide. (The business/organization and customer(s) may be “real” or 

fictitious.) 

The letter should include the following: 

1. The structure of the letter follows the four-point persuasive outline, AIDA – Attention, Interest, 

Desire, and Action. 

2. The content stresses a central theme, selling point, or appeal to the customer. 

3. The content includes supportive information and details describing the range of services your 

business or organization can provide. 

4. Clarity, writing mechanics, and formatting requirements. 

Follow writing principles of unity, coherence, and emphasis. Keep paragraphs short. Use concrete nouns 

and active verbs. Use specific language. Consider using bulleted lists to present information clearly. 

(Refer to Figures 8-9 and 8-10 in Professional Communications for sample letters.) 

Your assignment must: 

 Be typed, single spaced, using Times New Roman font (size 12), with one-inch margins on all 

sides; citations and references must follow APA or school-specific format. Check with your 

professor for any additional instructions. 

The specific course learning outcomes associated with this assignment are: 

 Use writing process strategies to develop brief business documents, such as routine messages, 

bad news messages, and persuasive / sales messages. 

 Support ideas or claims in body paragraphs with clear details, examples, and explanations. 

 Organize ideas logically by using transitional words, phrases, and sentences. 

 Use sentence variety and effective word choice in written communication. 

 Write clearly and concisely using proper writing mechanic.