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Preparation

 Reading(s)

o Chapter 6: Consumers

 Case Study

o Case 6.3: Sniffing Glue Could Snuff Profits

 e-Activity

o Google Australia AdWords. Then, use the Internet or the Strayer Library to research companies that have claimed to receive extra criticism for representing themselves as socially conscious. Be prepared to discuss.

Activities

 Discussions

Evaluation

 Quiz 3: Chapter 3

 Quiz 4: Chapters 4 and 5

 

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