positioning strategy
You are now the owner of a ‘designer jean’ company. This company produces custom made jeans for men and women in the New England area. The name of this company is Custom Made Designer Jeans (known as CMD Jeans), which is the first of it’s kind – offering different style jeans, based on different body shapes, different lengths, colors, decorations, fit and ‘custom-made’ for EACH consumer. Please analyze a positioning strategy for Custom Made Designer Jeans. This should be a 1 1/2 page word document (single spaced) containing appropriate marketing terminology for the subject matter.
Attached is the market analysis for this problem.
12 years ago 5
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