A plua writer

3

-

4

page paper in which you

do the following

:

1.

Analyze

the company’s competition advantages

, including

the Sellers framework.

2.

Analyze the

company’s stock value. This will include analysis of a company’s present P/E,

PEG, P/B, and P/S multiples versus competitors in the industry and versus historic mu

ltiples

going over the past 1

-

, 3

-

, and 5

-

year periods. You are expected to offer an opinion as to the

current pricin

g

of the company’s stock. You are also welcome to perform a DCF analysis

utilizing appropriate growth rates and discount rate, but this

is not required.