Personal development
Assessment 2 (A2): Report on a current trend
Research the value to the UK market of one of the following lifestyle food trends, paying attention to factors such as size and/or scope of the market, and using statistics to back up information. Give 6 Harvard referencing.
Write a report of 1500 words (+/-10%) on your findings, paying attention to issues such as: geo-cultural and social influences, growth trends, availability, dietary considerations, target markets, seasonality and sustainability.
You may choose one from the following five options:
· Chilled soups
· Artisan breads
· Coffee culture
· Juice bars
· Ancient grains
Assessment criteria:
These express the criteria against which achievement of the learning outcomes will be assessed: L01, LO2, L03, L04, L05
The piece of written work should conform to the following standards:
| |
Paper | White A4 paper should be used. The paper should be of good quality and of sufficient thickness for normal reading. |
Binding | Hard copies should be bound (the LIBRARY offers this service). |
Pagination | All pages should be numbered in Arabic numerals (1, 2, 3 etc). Page 1 is the first page of the Introduction. The sections that come before the Introduction should be numbered with small Roman numerals i, ii, iii, iv, etc). All page numbers should centred at the bottom of the page. |
Margins
| Margins at the binding edge must not be less than 40 mm (1.5 inches) and other margins not less than 20 mm (0.75 inch). |
Spacing of lines | Double spacing between lines should be used for all text. However, indented quotations and references in the bibliography should have single line spacing. |
Numbered sections | Each section should have a numbered header – e.g. 1 - Introduction. |
Sub-sections | Sub-sections- e.g. 1.1 – Methodology. This may be used within a numbered section, but should be consistent throughout the report. |
Tables & Figures | Where tables and figures (graphs, charts and diagrams) are used they should, as far as possible, be given margins equal to or greater than a page of text. They should be displayed or pasted into the piece of work as near as possible to the relevant text. Tables should be numbered and labelled above the content, with the source below. Figures are numbered and labelled below the content, followed by the source. |
Font | You should use Arial (this font) |
Font size | Font size 12 (this is in size 12) should be used. The size of the chapter headings and section headings are left to your discretion but should not be unduly large. |
Bolding | It is normal to just bold headings and not bold what you think are key words. |
Italics | Italics should only be used for direct quotations. |
Underlining | There is no need to underline anything. |
11 years ago
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- coffee_culture.doc