PAPER FOR E-COMMERCE CLASS

I want you to write a 2 and half single space paper. The company you going to write about is Zappos. Please do research and cite every source and make a work cited page. CITATION IS IMPORTANT.  Please read the assignment carefully and try to answer the green area. 

The Project

You will asked to form a group and to research, write, and present a case study based on a global company. The exercise is very similar to tasks you'll perform in the real world.  You will often be asked to analyze a firm to understand its business model, whether it poses a threat or opportunity for any firms, and whether your firm can learn anything from it. Since this is business writing & presentation, you'll have to write and present clearly, engagingly, and succinctly.

A good case or briefing won't read like a Wikipedia entry, it will read like a good magazine article. The narrative will be both descriptive and engaging.

A case is an overview of major issues confronting a firm. Since this is a class on technology and management, any case should focus on how a firm leverages and/or is being impacted by technology. A case should discuss:

·      the firm

·      its industry

·      its competitors

·      Assets under attack or resources that it can leverage/is leveraging for competitive advantage

The very best cases will read like the very best articles that you'd read in a business publication like Fortune or BusinessWeek.

Some team members are gifted writers, some are good at uncovering interesting facts or interpreting topics, some are star presenters or skilled with PowerPoint. A good team will work together to combine the assets of all team members and produce a solid contribution that the class finds highly valuable.