NTUC Fairprice

. Introduction of the company operating in a country, the nature of its business and any other relevant facts 
(200 words) 
2. Provide PESTEL analysis of the chosen company operating in a country (500 words) 
- Political - Economic - Social Culture - Technological - Environmental - Legal (choose at least 3) 
3. Provide a Porter's Five Forces Analysis of the chosen company in it competitive environment (500 words) 
- intensity of rivalry among competitors - threats of new entrants - threats of substitutes - bargaining power of suppliers - bargaining power of customers 
4. general conclusion/recommendations for the company based on external anaylsis (300 words)