Need help with Business Strategy

1.       Complete Assurance of Learning Exercise 1B, Step 4, on textbook page 36. (Note: In addition to the instructions, you may choose to use the company's corresponding website for the Annual Report and/or the Securities and Exchange Commission's Edgar database for the corresponding 10K.)

Step 4 Using the Hershey Company Cohesion Case, the www.finance.yahoo.com information, the Form 10K, and the S&P Industry Surveydocument, on a separate sheet of paper list what you consider to be Hershey’s 10 major strengths, 10 major weaknesses, 10 major opportunities, and 10 major threats. Each factor listed for this exercise must include a percentage, number, dollar, or ratio to reveal some quantified fact or trend. These factors provide the underlying basis for a strategic plan because a firm strives to take advantage of strengths, improve weaknesses, avoid threats, and capitalize on opportunities.