MYDIN case study

1Q. Identify two strategies that the company is currently using. Construct an appropriate matrix or matrices to reflect internal and external environment of the company. Based on the internal and external analysis, are the strategies identified suitable?

2Q. Does MYDIN operates in a mass market or niche market? Analyze how MYDIN uses market segmentation to target its customers.

3Q. what are MYDIN’s bases for sustainable competitive advantage? What should MYDIN‘s retail format be like 10 years from now? Suggest retail strategies for further growth that meet the challenges of global positioning