Multiple choice

1. Experiments hold the greatest potential for establishing cause-and-effect relationships. 

True 

False 

2. Which of the following statements concerning research design is true?

A. Research design provides a framework that guides data collection.

B. Ideal research design is determined by the research objectives.

C. Research design characteristics are indirectly determined by the information needs of the decision maker.

D. All of the statements are true. 

3. If the research question were defined as “will buyers purchase more of a product in a blue colored or silver package?” the most appropriate type of research would be

A. exploratory

B. descriptive

C. causal

D. associative

E. none of the above

4. An ethical researcher would inform respondents of deceptions used in a research project after the project was completed. 

True 

False