Multiple choice

Question 1 

Which of the following is NOT a basic B2C channel structure?

A. Manufacturer -> Retailer -> Consumer 

B. Manufacturer -> Warehouse -> Consumer 

C. Manufacturer -> Consumer 

D. Manufacturer -> Wholesaler -> Retailer -> Consumer 

Question 2 

The majority of product categories use __________ channel members.

A. two 

B. three 

C. four 

D. five 

Question 3 

Basically, the relationship between channel structure and performance can be described as a series of:

A. exchanges and logistics. 

B. negotiations and promotions. 

C. functions and flows. 

D. strategies and transactions. 

Question 4 

The activities associated with making sure that products are available to channel members at the appropriate times are known as:

A. channel exchanges. 

B. product strategies. 

C. product transactions. 

D. logistic functions.