Multiple choice

1. Which of the following is not an example of a trend? 

a. Increase in interest rates

b. Decrease in customers buying on Sundays

c. People eating out a lot

d. Increase in the number of foreclosures

e. Rise in gasoline prices

2. Which of the following is not a threat? 

a. Slower industry growth

b. Low-cost foreign competition

c. Increasing interest rates

d. Raw-material shortages

e. Negative cash flow

3. Which of the following is not a bona fide opportunity (product-market issue)? 

a. Sell existing products to China

b. Modify the design of an auto to attract younger buyers

c. Make more money through cost reduction

d. Create an innovative product for existing customers

e. Continue producing products for current customers

4. Which of the following is an activity ratio? 

a. Current ratio

b. Inventory-to-net-working-capital ratio

c. Debt-to-equity ratio

d. Gross profit margin

e. Average collection period