Multiple choice

1. After conducting her first in-depth interview, Amanda summarizes her initial thoughts and in particular, writes down themes and ideas that may be used later in coding transcripts. This process is referred to as:

A. memoing. 

B. debriefing. 

C. netnography. 

D. ethnography. 

2. Purposive sampling means:

A. selecting sample members to study because they possess attributes important to understanding the research topic. 

B. selecting sample members so that groups can be compared. 

C. selecting sample members based on earlier interviews. 

D. selecting particular types of participants to help researchers better understand the research topic. 

3. A moderator's guide is:

A. the interviewer's ability to articulate questions in a direct and clear manner. 

B. a note attached on the back of the name cards for each participant. 

C. a detailed outline of the topics, questions, and sub questions used by the moderator to lead the focus group session. 

D. the interactive procedure, of the researcher and the moderator, discussing the subjects' comments and/or responses to the topics that outlined the focus group session. 

4. It is common to do all of the following during the beginning of a focus group session, EXCEPT:

A. participants are told that only one person should speak at a time. 

B. participants should try their best to give the right answers. 

C. participants are asked to briefly introduce themselves. 

D. participants are given some refreshments and an opportunity to engage in some small talk.