Multiple choice

1.  All else held equal, socially responsible firms: 

A. are viewed more favorably by consumers.

B. enjoy significantly higher profits.

C. often experience customer loyalty problems.

D. fail to earn sufficient profits for their owners.

2.  We describe charitable donations by corporations to nonprofit organizations as __________. 

A. corporate philanthropy

B. corporate responsibility

C. corporate strategy

D. structural commitment

3.  The position a firm takes on issues that affect the corporation as well as society is known as its: 

A. political philanthropy.

B. corporate policy.

C. target posturing.

D. structural positioning.

4.  In recent years, progressive firms have embarked upon ____________, where they will commit company resources and expertise toward helping-out in emergency type situations. 

A. corporate philanthropy

B. corporate social activism

C. social civility

D. corporate social initiatives