mrkt 445

Assignment 1

Using information, discussion, and your individual thoughts from the October 2^nd speaker, Dr. Mary-Ellen Madigan, and the October 9^th speaker, Dr. Balaji Rajagopalan, provide five recommendations/ideas for the research/strategy approach for your region of the class project and/or for structure of the class group project. Draw also from any past research projects you have experienced and relevant information and frameworks presented in class and the textbook.

Required:At least a 2 page paper delineating your recommendations/ideas with a rationale of why they are relevant for this project and how the information will be useful towards determining a marketing strategy for your region of the project.