Module 2, Assignment

Read the following articles in the attachments and this link https://www.theretailequation.com/Consumers/

And answer this qustion/

1. In chapter 2, pages 37-39 in your text, it talks about how the concept of “customer-centric” is important.    If a company uses Retail Equation to check on every customer’s return, describe how they are or are not being customer-centric.  Defend your answer citing the readings and the textbook (cite page numbers).
2. On page 47 in your text, it begins talking about the concept of “trust” in a relationship.  If a retailer uses a Retail Equation (or another service like it), are they trading a trustful relationship based on the amount of money lost on return fraud?  Have they chosen money over trust?  Defend your answer citing the readings and the textbook (cite page numbers).
3. Should retailers notify shoppers BEFORE they purchase about the return policy that includes the information that their drivers license information and return activity are being entered into a database and monitored?
4. Will you contact Retail Equation to find out your Return Activity Report?  Why or why not?
5. 1. the book name is A Strategic Framework, 2nd ed., Don Peppers and Martha Rogers, John Wiley & Sons, 2011. ISBN:978-0-470-42347-9. You can find it online free