Module 01 Written Assignment - The Marketing Mix

Select a company or brand from which you buy frequently. In 1-2 pages, include the following:

1. Describe the organization that you selected and the industry in which it exists.
2. Explain how each element of the marketing mix (product, place, price, and promotion) is utilized to influence the demand for the company's products or services.

Submit your completed assignment to the drop box below. Please check the Course Calendarfor specific due dates.

Save your assignment as a Microsoft Word document. (Mac users, please remember to append the ".docx" extension to the filename.) The name of the file should be your first initial and last name, followed by an underscore and the name of the assignment, and an underscore and the date. An example is shown below:

Jstudent_exampleproblem_101504