MKT230

 • Begin each writing assignment by identifying the question number you are answering followed by the actual question itself (in bold type). • Use a standard essay format for responses to all questions (i.e., an introduction, middle paragraphs and conclusion). • Responses must be submitted as a MS Word Document only, typed double-spaced, using a standard font (i.e. Times New Roman) and 12 point type size. Standard APA Format, about 500 words, all citing and references.

Please write an essay about ONE of the following:

1. A critic says that marketing encourages women to hate their own bodies by showing them  models that are impossibly thin. Compare how a typical consumer behavior researcher and a     transformative consumer researcher might differ in their approaches to investigating this  criticism. Be specific in your statements.

2. Advertising has increasingly become less effective because of increased clutter. How can  advertisers use contrast to cut through the clutter?

3. People have a tendency to more effectively remember ads that are unusual than ads that are     not. Why? What is this phenomenon called?