MKT Questions4

Please include all references and citation of information you quoted and used.  Thank you.

1.  Global Product Strategies - How is the political environment affecting US companies in Russia.

2.  Marketing Business Practices - Competitive benchmarking is one approach to benchmarking. Another is generic benchmarking. What is the difference?

3.  Joachimsthaler's demand first innovation and growth - During the demand landscape pare of the frame work, observational, ethnographic, and anthropological methods are used and/or consumer self reports to discover consumer wants and needs. Would you please further explain this part of the framework?

4.  Final phase of Nike New Product Launch Marketing plan. The new product is Nike Sneaker Beats with built-in music/radio and Bluetooth compatible.  I already have the rest of the marketing plan but still need the items below. – No less than 400 words.

  a. Pricing and distribution strategies – domestic and globally in two countries

  b. Marketing communication plan – domestic and globally in two countries