Mkt 571 Week 3 Customer Relationships and Satisfaction

Here are the assignment and instructions, and what would it cost for this to be done? 

Career Connection: Customer Relationships and Satisfaction

Instructions:

You are a marketing manager for a local company and you are

developing a plan to improve customer relationships and increase

satisfaction.

Select one of the following types of local companies:

• Florist

• Veterinarian

• Health/Natural Food Store

• Accounting/Tax Preparation

Create a 2,100-word (Doesn't have to be 2100 as long as questions are addressed) Customer Satisfaction Plan in which you include

the following:

• Explain how each type of business might segment the local market

based on consumer/business demographic information, behaviors,

psychographics (attitudes, interests, and lifestyle), geography, and/or

product or service benefits. Support your explanation with documented

facts and statistics.

• Develop a strategy for attracting the target audience to the selected

business and explain your reasoning using marketing principles and

sound marketing concepts. As part of this strategy, select one of the

segments you identified as the main target audience for that business.

• Develop a strategy for building long-term relationships and strong

customer loyalty between the selected business and the target

audience using Customer Relationship Management (CRM), personal

communications/direct marketing, social media, events, publicity, and/or

frequency marketing/rewards ideas.

• Explain each strategy and its related goal(s).

• Discuss some of the tactics that could be used to implement the

strategy with reasons for selecting each tactic.

• Discuss at least three potential methods of measuring customer

satisfaction and loyalty, with examples of the types of questions that

might be explored if a conversation or survey were to be one of your

options.

• Develop one or more messages for initially attracting the target

audience and then for maintaining a strong, mutually-beneficial

relationship.

Cite at least four scholarly references.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

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Individual Apr 12, 2016 05:59 PM 10