MKT 571 / Media Options

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Discuss in a 200 - 250 max words:

 

1. The differences between the traditional media option and the new media option in terms of audience, reach, channel and content. A table of differences may be used to concisely illustrate the differences but you must include a discussion of insights/concerns/issues between the media options.

 

2. Company of Choice is : Starbucks

 

3.  Must have 2 citations and 2 references.

 

100% Non-plagiarized, propoer grammar, APA Format, Proper use of citations, and must be on time Saturday, April 15 @ 8am PST

 

 

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