MKT 500 homework

Write a five to six (5-6) page paper in which you:

1. Write an introduction to your company. Describe your company, its
location, and the product it makes or the service it provides.

2. Develop an environmental analysis that includes competitive,
economic, political, legal, technological, and sociocultural forces.

3. Determine the primary and secondary target markets for your
company. Next, analyze the primary and secondary target markets that
you identified for your company. Be sure to cover the 4Ps, 5Cs and
STP.

5. Decide the main goals that you would like to achieve within the
next year (short term) and the mains goals that you would like to
achieve within the next five (5) years (long term).

6. Determine the most appropriate ways to measure both short- and
long-term goals. Note: Consider the following metrics: tracking
downloads of Website content, Website visitors, increases in market
share, customer value, new product adoption rates, retention, rate of
growth compared to competition and the market, margin, and customer
engagement.

7. Develop both a SWOT analysis and needs analysis for your product.
Each analysis should examine four (4) strengths, weaknesses,
opportunities, and threats for your company.

8. Use at least four (4) academic resources as quantitative marketing
research to determine the feasibility of your product / service. These
resources should be industry specific and relate to your chosen
product / service.Note: Wikipedia and other Websites do not qualify as
academic resources.