MKT 354 assignment 3

Students, 

Welcome to our Retail Analysis/Discussion and Response assignment involving  Dick's Sporting Goods.  You will be required to submit a 500-750 (minimum) word discussion post/blog analyzing the event from a sports marketing, marketing research, or marketing manager perspective.    Your post and response should be well-conceived, grammatically correct, utilize sports marketing language and concepts, and be unique.  Your post will be due by Tuesday June 14, 2016 by 11:59 pm. It is important to note that submission posts posted beyond the Tuesday deadline will receive a late penalty and post responses will not be accepted beyond the Thursday due date.

Assignment:

The retail analysis involves visiting, observing, describing, and evaluating a sports industry retail store.  The learning objective is the understanding and application of sport product concepts.  Your task will be to visit the local Dick's Sporting Goods Store and format a discussion post regarding the organization's sport offerings.

Relevant Topics Include:

1. Analysis of various sport offerings and describe the bundle of benefits.

2. Analysis of the sport organization's goods/services by product dimension.

3. Analysis of the "Dick's Sporting Goods" total product.

4.Analysis of the product/service quality by dimension.

5. Analysis of the sport offering's physical vs. virtual experience.

6. Analysis of the sport organization's (discontinuous, dynamic, or continuous) innovations.

7. Analysis of the sport organization's history as it relates to the Sport Offering/product Life Cycle.

8. Provide 3 promotional examples and discuss each as they relate to the promotion mix elements.

9. Provide 3 examples of sports marketing messages from the organization and detail the message characteristics.

10. Provide an example of a sports promotion used by the sports organization and provide the objects and their relation to the hierarchy-of-effects model.

Supplementary Media:

Click here for the 2013 Annual Report: DKS_2013_Annual_Report.pdf

Final Notes: 

Remember to approach this event from a sports marketing/marketing research perspective!  Enjoy the branding, consumer experience, sport offering management, and sports marketing. HAVE FUN