Milestone 01.
Healthcare marketing and program design
Proficient | Needs Improvement | Not Evident | |
Introduction | Points: 6.75 (9%) Identifies and describes the institution where the new program would be implemented, including institution name, location, focus, and other pertinent demographic identifiers | Points: 4.73 (6.3%) Identifies and describes the institution where the new program would be implemented, but response is cursory, ambiguous, or lacking necessary detail | Points: 0 (0%) Does not identify and describe the institution where the new program would be implemented |
Needs Assessment: Potential | Points: 6.75 (9%) Assesses the organizational design for potential program development | Points: 4.73 (6.3%) Assesses the organizational design for potential program development, but response is cursory, vague, or inaccurate | Points: 0 (0%) Does not assess the organizational design for potential program development |
Needs Assessment: Disparities | Points: 6.75 (9%) Assesses community needs in terms of healthcare disparities | Points: 4.73 (6.3%) Assesses community needs in terms of healthcare disparities, but response is cursory, vague, or inaccurate | Points: 0 (0%) Does not assess community needs in terms of healthcare disparities |
Needs Assessment: Cultural Competence | Points: 6.75 (9%) Assesses the organization’s healthcare programs in terms of the level of cultural competence they exhibit | Points: 4.73 (6.3%) Assesses the organization’s healthcare programs in terms of the level of cultural competence they exhibit, but response is cursory, vague, or inaccurate | Points: 0 (0%) Does not assess the organization’s healthcare programs in terms of the level of cultural competence they exhibit |
Needs Assessment: Strategy | Points: 6.75 (9%) Recommends an appropriate and logical programmatic strategy, based on results of assessments | Points: 4.73 (6.3%) Recommends a programmatic strategy, but strategy is inappropriate or illogical or is not based on results of assessments | Points: 0 (0%) Does not recommend a programmatic strategy |
Needs Assessment: Alignment | Points: 6.75 (9%) Logically assesses programmatic strategy for alignment with ethical guidelines | Points: 4.73 (6.3%) Assesses programmatic strategy for alignment with ethical guidelines, but assessment is cursory, vague, or illogical | Points: 0 (0%) Does not assess programmatic strategy for alignment with ethical guidelines |
Outcomes: Anticipated Outcomes | Points: 6.75 (9%) Articulates the anticipated end result and explains how the program will produce results within the organization | Points: 4.73 (6.3%) Articulates the anticipated end result and explains how the program will produce results within the organization, but response is cursory or vague | Points: 0 (0%) Does not articulate the anticipated end result and does not explain how the program will produce results for the organization |
Outcomes: Fit | Points: 6.75 (9%) Describes how the program will fit into and interact with the rest of the organization | Points: 4.73 (6.3%) Describes how the program will fit into and interact with the rest of the organization, but response is cursory, vague, or illogical | Points: 0 (0%) Does not describe how the program will fit into and interact with the rest of the organization |
Outcomes: Other Areas | Points: 6.75 (9%) Assesses the impact, or lack thereof, of the program on other areas of the organization or the community, explaining why | Points: 4.73 (6.3%) Assesses the impact, or lack thereof, of the program on other areas of the organization or the community, explaining why, but response or reasoning is cursory, vague, or illogical | Points: 0 (0%) Does not assess the impact, or lack thereof, of the program on other areas of the organization or the community |
Outcomes: Standards | Points: 6.75 (9%) Assesses the impact of this program with respect to complying with cultural competence standards | Points: 4.73 (6.3%) Assesses the impact of this program with respect to complying with cultural competence standards, but response is cursory, vague, or inaccurate | Points: 0 (0%) Does not assess the impact of this program with respect to complying with cultural competence standards |
Articulation of Response (APA Style and Mechanics) | Points: 7.5 (10%) Submission has no major errors related to citations, grammar, spelling, syntax, or organization | Points: 5.25 (7%) Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas | Points: 0 (0%) Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas |
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