MHA626: Strategic Planning & Marketing in Health Care

Week 3 Assignment

The Importance of Marketable Objectives

This week’s assignment will provide information regarding marketable objectives found within the strategic plan for your chosen HCO. The information can be applied to the Introduction portion of the marketing plan for your Final Project. After reading Chapter 7 and reviewing the strategic plan of your chosen healthcare organization, construct a three- to four-page paper in which you discuss the following:

The key marketing objectives found in your chosen HCO’s strategic plan

Why the objectives fit the role of the health care organization

What key marketing objectives a marketing director should focus on when developing a marketing plan (Explain your reasoning.)

The paper

Must be three to four double-spaced pages in length (not including the title page and references page) and formatted according to APA style as outlined in the Writing Center.

Must include a separate title page with the following:

Must use at least three scholarly sources in addition to the course text.

Must document all sources in APA style as outlined in the Writing Center.

Must include a separate references page that is formatted according to APA style as outlined in the Writing Center.

Stevens, R., & Silver, L. S. (2015). Strategic planning and marketing in healthcare organizations. San Diego, CA: Bridgepoint Education, Inc.