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In this module (and throughout the course) we will be discussing the strategic management cycle.  And although organizations tend to consider organizational strategy yearly, organizational strategic plans tend to be multi-year endeavors often looking 5 or more years into the future.  Given the typical 5 year outlook, discuss why companies go through the strategic management cycle yearly and why this is a good (or bad) idea.  Give examples of companies that have incorporated strategies that took years to realize and discuss how annually revisiting a company’s strategic direction can influence an organization’s success in a competitive environment for longer range plans.