For Marx

500 words... Company is Bank of America.... product is checking accounts... only highlight selection...

Use the product and organization you identified in your Week 3 Strategy and Positioning Paper.

Write a 1,500- to 2,000- word paper that includes:

• A detailed description of the features of your product or service including how it solves the needs of your target market
  

• A description of how your marketing efforts will change with each phase in the product life cycle
  

• The packaging you will use for your product or service and how it will add value
  

• The appropriate pricing strategy for your product or service and the price you will set at launch
  

• The channels of distribution you will use to sell your product along with a description of how each channel partner will add value

Format your paper consistent with APA guidelines.