Marketing Plan 2 for kim woods

Part 2 – Target Market Segmentation & Product Strategy

·         Continued Development of Strategic Plan includes:

• Analysis of potential customers, segmentation of market and selection of Primary and Secondary Target Market that supports the Strategic Focus. 
• Development of Product Strategies aligned with Strategic Focus

·         Format:

• APA Format Required
• Abstract Required
• Title Page and Reference Page
• Use APA formatted headers and subheads as needed.
• A minimum of 6 outside references required.
• 6-8 pages, not including title page, abstract and reference page.

Grading:

Please refer to the attached rubric above for a detailed list of items that must be covered in your analysis. Your work will be graded according to how well you cover these items.