Marketing: Environmental Factors Paper

Environmental Factors Paper

·         Select an organization with which you are familiar that conducts both domestic and global marketing. Find articles published within the last two years regarding that organization.

·         Write a 1,050- to 1,400-word paper in which you identify the environmental factors that affect global and domestic marketing decisions for this organization. Address the following as they relate to the organization’s marketing decisions:

o    Analyze the influence of global economic interdependence and the effect of trade practices and agreements.

o    Examine the importance of demographics and physical infrastructure.

o    Analyze the influence of cultural differences.

o    Examine the importance of social responsibility and ethics versus legal obligations.

o    Analyze the effect of political systems and the influence of international relations.

o    Analyze the influence of the Foreign Corrupt Practices Act of 1977, as well as the influence of local, national, and international legislation.

o    Explain the effect of technology.

Be sure to cite properly cite your sources in your paper. Be sure to include our class texts in your sources.