Marketing consulting serious project!!

I want 4 pages of a comparison project for a "marketing class" 

I WANT A SERiOUS work!! 

write it as if Pepsi is your client! And you want to improve its creative ads, ao pepsi can beat coca-cola's ada. 

The project is to do a comparison between two brands' creative way Of advertising their products of soda Pepsi.co VR Coca-cola. 

I'm focusing on both co's creative way of advertisin, and then how can i improve pepsi's ads. 

Keep in mind:

- i am pretending as if i'm a consulting company, and i wanna improve my client (which is pepsi) its social presence so it can overrule coca-cola's reputation" you can say" or just to advise pepsi and help them out to improve their marketing structure and to be MORE CREATIVE.