Marketing - Company's Use of Information Sources

Activity Instructions

This assignment requires you to:

Submit the Company's Use of Information Sources assignment. The current business environment provides a plethora of information resources that are essential for companies to develop to understand and reach their customers. In this assignment, you will provide an overview of how Apple, Inc. uses these information resources to build their marketing decision support systems and customer relationship management (CRM) environment.

Submission Requirements

• Written communication: Written communication should be free of errors that detract from the overall message.
• APA formatting: Resources and citations should be formatted according to APA (6th edition) style and formatting.
• Resources: Minimum of 2 sources required.
• Length: 3-5 typed, double-spaced pages, NOT INCLUDING THE COVER PAGE AND REFERENCE PAGE.
• Font and font size: Times New Roman, 12-point.