Marketing Case Analysis
You have been hired as a marketing strategy consultant for Nighthawk Motors’ new Plug-in Hybrid, the Ecostar. Nighthawk Motors is preparing for the auto show season in the United States and plans to showcase their latest model of the Ecostar at the various auto shows around the U.S. You have been hired as a consultant to develop Nighthawk’s marketing strategy to sell the hybrid to consumers in the United States.
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