Marketing Assignment Help

This assignment is to look at current international marketing matters. There are three events recently in the news that have international marketing implications. I chose ONE. Quoted work needs to be referenced and specific. Use business report or simple bullet-points, no more than 3 pages (body), title and reference pages in APA format, Times New Roman, Font 12.

Large plans were underway between China and Mexico for a 200 acre mega-mall, Dragon Mart, to be built by China near Cancun, Mexico. However, development was recently scrapped by Mexico's president.

·         Describe the history of the project.

·         Explain why the project was scrapped.

·         What would have been the marketing impact of the mall, had it been built?

Article:

http://touch.latimes.com/#section/-1/article/p2p-82653187/