Marketing Assignment

Marketing Assignment

*** My business is an automotive dealership

This is a two part written project that will focus on the 
marketing aspects of your start up business. Please submit as one written 
assignment.

Part 1: Marketing Strategy

In three to four pages, address the following areas:

• Please describe the marketing strategy and then explain how you 
  plan to use marketing strategies to promote your business.

• Include the necessary marketing research you either have done for 
  your business or are planning to conduct. The costs of these items/activities 
  should also be itemized and included in this section of the proposal.

• Include ongoing costs as well as one-time fees.

Part 2: Marketing Plan

In five to six pages, address the following areas:

• Create a marketing plan for your business. This can be an e- 
  marketing, traditional marketing plan, or a combination of both.

• Discuss the benefits of market research.

• Include a SWOT analysis and explain the four Ps of the marketing 
  mix in your marketing plan.