Marketing 421

Write a 350- to 700-word essay that includes an in-depth introduction and conclusion and the following:

•Summarize your background and what makes you unique (your competitive advantage/differentiation) in a one-paragraph elevator pitch.

My background- I am very detailed oriented, I am very competitive. I have worked with numbers and spreadsheets since high school.

•Identify three to four companies for whom you want to work (your target market and how you can fulfill its needs/wants), and how you think your skill set will benefit them

I currently work in city government in the finance department and this is the target market I want to be in.

Please be prepared to present this essay during class.

This is the Book we are using in class- Kerin, R., Hartley, S., & Rudelius, W. (2015). Marketing (12th ed.). New York, New York: McGraw-Hill.