Marketing

Using Tesla Motor Company,

Examine a product or service using the Product Life Cycle

Examine a product or service using SWOT analysis

Examine a product or service using the Boston Consulting Group Matrix

Interpret how the product life cycle impacts the marketing mix for Tesla

Illustrate the business to consumer (B2C) and business to business (B2B) options available to Tesla. (strategies for new market opportunities)

Examine the supply chain of Tesla.

Illustrate the importance of packaging by putting together the "perfect package" for the product/service chosen in this project.