Marketing 303_2

Final Paper

Focus of the Final Paper

In Week One, you will choose a generic organization.  Assume that you are a hired consultant for this organization.  You have been asked by the president of the organization to prepare a background paper on the results of your research and to make recommendations to improve group productivity in the organization.

Your research has identified the following problems:

1. Role conflicts within groups 
2. Communication problems among group members 
3. Lack of cohesiveness in groups with diverse members 
4. Excessive intergroup conflict 

In an eight to ten-page paper, include the following:

1. Introduction - clear explanation of the type of organization 
2. Explanation of how each problem could impact a group’s productivity (use examples to illustrate points) 
3. Recommendations to resolve each problem 
4. Suggestions, based on your knowledge of group dynamics, for a company-wide training program on best practices for group productivity 
5. Conclusion/Summary 

Writing the Final Paper
The Final Paper:

1. Must be eight to ten double-spaced pages in length, and formatted according to APA style as outlined in the Ashford Writing Center. 
2. Must include a title page with the following:
   • Title of paper 
   • Student’s name 
   • Course name and number 
   • Instructor’s name 
   • Date submitted 
3. Must begin with an introductory paragraph that has a succinct thesis statement. 
4. Must address the topic of the paper with critical thought. 
5. Must end with a conclusion that reaffirms your thesis. 
6. Must use at least six scholarly sources. 
7. Must document all sources in APA style. 
8. Must include a separate reference page, formatted according to APA. 

** will provide additional information at handshake**