Market Penetration and Branding
Consider differentiate sales promotion activities from two loyalty programs you enjoy (a shoppers card, a buy 10 get one, etc.) Describe how the programs work and if they play a part in your consumer choices and loyalty. Which of the two programs is more successful?
Please be detailed, and provide 1 cite and / or reference. Original work only, will be checked by 2 plagiarism checkers.
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