Market Opportunity Analysis
What is the outcome of conducting a market opportunity analysis? Why are SMART objectives necessary? Why do you think some companies miss out on opportunities? Support your opinion with scholarly sources and incorporate concepts and examples from this week’s lecture.
BOOK USED
Ogden, J. R., & Ogden, D. T. (2014). Integrated marketing communications: Advertising, public relations, and more.
12 years ago 5
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