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Visit: http://www.starbucks.com/responsibility.

How is Starbucks implementing (green business) sustainability ("responsibility") objectives across the 4 Ps of marketing (product, price, place, promotion)? You must answer specifically about sustainability initiatives, not just their marketing implementation in general. You will need to search around their website and offerings to find specific examples for each of the 4 Ps.

Submit 1 paragraph answers for each of the Ps (product, place, price, promotion) in a single document to Moodle. State specific examples of what Starbucks is doing within each of the 4 P areas.

    • 11 years ago
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