Leg500wk4/5

1. The FTC and Product Advertising" Please respond to the following:  1-3 PARAGRAPHS- wk4

• The power of advertising is in its persuasive influence, and this influence can take several different forms. Using your textbook or Internet, identify two (2) examples of persuasive advertising that might (or did) go too far with their message. Next, argue why you believe these messages crossed the line between effective persuasion and unfair and deceptive trade practices listed within Section 13-2: Advertising as a Contract Basis for Product Liability of your textbook. Provide support for your response.

DO NOT COMBINE 1 &2 QUESTIONS

• There are many examples of business disputes involving intellectual property. Using the Internet locate a real example of an active dispute involving a patent, copyright, trademark or trade secret and summarize the main points of your findings. Then, predict what you believe will be the outcome of the dispute for the example you provided. Justify your response.