JCP Strategy failure

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JCPenny made the decision a year ago to do away with coupons and special sales, instead opting for a best price approach. Their analysis was way off and this strategy failed. Why did it fail and what do you think there approach should be to recover?

 

I need a one page paper or 4 paragraphs and it should be your personal opinion of what happend to JCP and why the stragy failed.

    • 13 years ago
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