JC Penny Case Study

Times new roman, font size 12, 1.5 size line-spacing. No more than 3000 words, excluding references and cover page.  APA style.

Please read the article JC Penney CEO tries to change the way we shop, which is posted this week

YoucanreviewadditionalinformationfrombusinessjournalsasBusinessweek,Fortune, Forbes, CNN Money or other credible source frominternet.

Please prepare a document where you answer the followingquestions:

1.      Perform an Industry Environment Analysis.

2.      Determine resources, capabilities and core competencies ofJCP.

3.      What is its business-level strategy?Explain.

4.      Use the value-chain analysis to determine the parts of JCP’s operations that create valueand those that donot.

5.      What are the core competences JCP lacks in order to perform successfully thestrategy? Which is your assessment of the decisions taken by CEOJohnson?