ISM

This assignment will investigate the strategy of Billabong (surf clothing company).

Analyse the strategy of Billabong using the strategy tools we have discussed (Porter 5 Forces SWOT, Life Cycle, Ansoff Matrix  and more).

Discuss what is good and bad about this strategy.

Next propose a focussed  strategy for the next 12 months for Billabong.

Your report should cover:

Definition of the boundaries of the industry.

What is happening in the industry in which this organisation is located (5 forces, life cycle) – identify issues in the industry and explain how they are relevant to the formulation of strategy for this organisation

What is happening in Billabong (SWOT, life cycle) – identify issues relevant to the formulation of strategy for Billabong.  Discuss the SWOT and try to connect a strength with an opportunity.

Discuss the issues identified above, what is important and what are the opportunities.

Recommend a new strategy for Billabong and explain why this strategy should be adopted.