INT BUSINESS

QUESTION 1: What criteria drove Amazon’s decision of where to produce the different components that go into the Kindle? Were these the right criteria?

QUESTION 2:  Some have argued that the fact that only $40–$50 of the value associated with manufacturing the Kindle goes to U.S. companies is a sign of the decline of American competitiveness. Do you agree with this assessment?

QUESTION 3:  If Amazon had decided to design and manufacture the Kindle and all its components in the United States, what do you think the consequences would have been for Amazon?