Individual Project Quantitative Analysis

Margins and Sales Volume

Different industries have varied benchmarks for margins. For example, in restaurants, alcohol margins are usually much higher than food margins. In other industries, margins are affected by seasonal demand.

Part 1: Researching Industries 

Research 3 industries with regard to markups and contribution margins, and respond to the following:

• Briefly describe each industry.
• Discuss the margins and markups on goods or services.
• Discuss other economic factors that affect the markups.
• Compare the 3 industries.

This section of the paper should be 2 pages in length and use research from the library's full-text databases. Failure to use the articles will result in a lower grade for Part 1.

Part 2: Consumer Application 

Respond to the following:

• Having learned about margins, how will this affect the way you make purchases in the future?
• Using what you stated above, what marketing techniques can companies use to support the pricing schemes that support their margins?

Part 2 of the Individual Project should be 3 pages in length. Be sure to cite your resources.

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body of the paper. The body of the paper should be 5 pages in length, starting with a brief, 1-paragraph introduction and ending with a short conclusion. The entire submission will be 8 to 10 pages in length.