Impact of Channels of Distribution
Activity Instructions
This discussion question requires you to read the "The Dark Side of Harry Potter's Magic" case study on page 457 of your Marketing Managementtext. The study presents a case of large versus small booksellers—in other words, a retail model of delivery. However, as you have discovered from your readings this week, marketing presents other options of distribution that have impacted the larger firms. Discuss different types of distribution and how they may have impacted some of these book retailers.
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