I Marketing Unit4 - Discussion Board

Write 4–6 paragraphs that respond to the following:

1. Explain the three primary models of international marketing that address the marketing mix:
   • ethnocentric
   • geocentric
   • polycentric
2. Describe how the way a company markets a product or service will influence the choice of one model over another.
3. Also, describe how cultural differences will have an impact on the choice of model.
4. Which model do you think you will choose as your primary approach for your final project? Why?